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Check out Music Glue - a revolutionary new digital tool in viral music marketing
Music Glue is a digital solution that combines the marketing strength of social networking sites (MySpace), the distribution power of peer to peer networks and the efficiency of the world’s most renowned payment system (PayPal), all glued together to bring the ‘fan’ back to the ‘band’ every time. Music Glue reverses the traditional retail model, by delivering the product to the consumer first, allowing the consumer to trial the product before purchasing direct from the artist.
Music Glue allows Rights Holders to do the following:
1. Sell music on P2P networks
2. Sell music on Social Engineering sites (MySpace, Windows Live Spaces etc)
3. Control wholesale and retail prices
4. Create elaborate viral campaigns that bring the fan back to the band every time
5. Gain invaluable information on fans, including email addresses and location
6. Bring fans closer to the artist, with personalised messages and branding on all web pages. Furthermore send out automated emails reminding fans of release dates
7. View ‘real time’ reports of sales, with total financial transparency.
Fuse has joined forces with UK based ‘Music Glue’ to become their exclusive Australian partner.
Just visit www.fusefestival.com, click on the Music Glue logo, set up your Music Glue account (free of charge), set up a Pay Pal account and you are on your way to ‘making your music stick’. I can also forward a 'one sheet' that explains the service more in depth.
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