Masterclass -- USA Touring the USA (May 2010)

(L -R: Chelsea Shwartz, Michael Goldberg, Peter Cohen, David Strunk, Jenny McPhee)

Watch an interactive discussion and Q&A with some of the key people in music booking and touring in the United States.

Click on the series of 8 video clips below to

• Learn more about getting your band or artist booked in venues in the US

• Hear from some of the key influencers in the booking and touring space to help develop your strategy.

• Get a clear reality check about the opportunities and if it is right for you.

• Gain knowledge of how to maximize your revenue streams while on tour, while also learning about the costs and deals involved.

• Understand who the key decisionmakers in the live music sector are and how to reach them.

• Receive direct advice, tips, do’s and don’ts about getting tours organised in the US.

• Get comprehensive take-home notes to help you make the next step in planning a tour.

• Network with others in the local music industry.

Joining us live from Los Angeles

The Viper Room talent buyer Chelsea Schwartz books the legendary live music venue in Los Angeles. Located on Hollywood's famed Sunset Strip, The Viper Room stage is the premier showcase for artists ranging from the brightest emerging talent to superstar acts including Jane's Addiction, Ben Harper, and Prince.

The Agency Group booking agent David Strunk, is a touring specialist at a major worldwide booking agency whose roster includes The White Stripes, Paramore, Nickelback as well as Australia's Powderfinger and An Horse.

TKO booking agent Jenny McPhee, is a touring specialist working with artists such as Motorhead, The Cult, and our own Karnivool.

108 Management's Michael Goldberg is a veteran Los Angeles-based manager who has helped develop the careers of artists including Stone Temple Pilots, Screaming Trees, Michelle Branch and has worked as an artist development exec at A&M and Maverick Records.

Austrade Los Angeles’ Peter Cohen is best known from his work as an A&R rep with Sony Music, in management roles with a number of artists, and has extensive experience touring bands in North America.