Advice Library

The Advice Library is generously brought to you by our partners at www.starpolish.com.

At StarPolish, they are dedicated to educating and empowering artists, with an emphasis on artist advocacy and artist development. They are also committed to supporting the arts by rewarding and highlighting the most hard-working and deserving artists. StarPolish is a collaborative effort between artists and music industry professionals.

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By clicking on any of the topics below, you will be directed to the StarPolish site.

Introductory Groundrules 1. Introductory Groundrules Basic Business 2. Names / Registering And Keeping A Name 3. Image and Imaging 4. Logos / Trademarking Your Logo 5. Case Study: Band Dynamics / Finding Musicians (and Keeping Them) 6. Mailing Lists 7. Networking 8. Presentation Materials: Press Kits, Cover Letters, And Packaging 9. Promotional Tools and Merchandise 10. Case Study: Creative Promotional Tools 11. Making Money as a Developing Artist 12. Obtaining Sponsorship 13. Analysis of an Internal Group Contract 14.  Sample Internal Band Agreement The Art/Business Of Record Production 15. Producing A Demo / Early Album 16. The Producer: What's The Job Description? 17. Production Services Agreement 18. What Kind Of Producer Do You Want To Be? 19. Production Difficulties And Pitfalls 20. Success And Money 21. Case Study: Recording Your Music Booking Shows And Performance Marketing 22. Booking Local / Club Shows 23. Case Study: Increasing Club Draw 24. Booking College Shows 25. Case Study: Booking College Shows Without Using NACA 26. College Performance Contract 27. Booking Non-Traditional Shows And Events 28. Booking Agents and National Touring 29. Performance Marketing / Tour Support 30. The Art of Showcasing Maximum Exposure 31. Marketing Overview 32. Starting And Running A Marketing / Street Team 33. Retail Marketing 34. Press And Publicity 35. Radio Promotion 36. Chasing Radio Airplay 37. Promotional Tours 38. Music Videos And Video Promotion 39. High School And College Marketing 40. Lifestyle Marketing 41. The Cross Promotion 42. Film and Television Soundtracks 43. Film and Television Soundtrack Placement 44. South By Southwest and Industry Conferences/Festivals Functions of a Record Label 45. Introduction 46. A&R 47. Business Affairs 48. Product Manager/Marketing Department 49. Creative Services 50. Publicity 51. Promotion 52. Sales and Distribution 53. Artist Development or Tour Marketing 54. Online Marketing 55. Video Production and Promotion 56. International 57. Conclusion Your Team: Management And Legal 58. The Music Attorney 59. Management 60. Personal Management Contract Analysis 61. Management Contract Form 62. Tour Management     Getting Signed 63. A&R: Who Are These People? 64. Record Label Analysis: Indies v Majors 65. Demo Deals And Development Deals 66. Form Demo/Development Deal Music Publishing and Copyrights 67. Analysis of a Recording Contract 68. The Publishing Deal 69. Music Publishing and Copyrights 70. Analysis Of a Single-Song Agreement Music And The Internet 71. Internet Introduction 72. Creating Your Official Site 73. Digital Audio Workshop 74. CyberMarketing And Promotion 75. E-Commerce: Selling Your Stuff Online 76. Internet Conclusion 77. How To Put Your Tunes On Napster 78. Promoting and Developing Your Career Using Napster The DJ and Electronic Realm 79. A DJ's Guide to Self Promotion 80. Promoting Your Productions 81. How Much I’m Worth as a DJ The Urban Music Business 82. Getting Signed 83. Copyrights And Music Publishing 84. The Business Team 85. Urban DIY (Do It Yourself) 86. Final Words Alternative Careers 87. Film Scoring 101 88. Film Scoring Deal Memo Performance 89. Touring: A Personal Memoir 90. Stage Craft The Art of Creating an Effective Stage Presence Working in the Business 91. Breaking Into the Business